Revelation from Ipsos Study: Misinformation about Vaping Risks

A recent study conducted by Ipsos for the think tank "We Are Innovation" reveals that 74% of smokers worldwide mistakenly believe that vaping is as harmful as, or even more harmful than, smoking.

Negative Impact of Misinformation on Smokers' Choices

This false and dangerous idea, fueled by misinformation, prevents millions of people from turning to a less harmful and scientifically proven alternative.

Michael Landl's Critique of WHO

Michael Landl, director of WVA, stated: "WHO has turned World No Tobacco Day into a propaganda day. Sweden is on the verge of becoming a smoke-free country thanks to nicotine alternative products. WHO needs to stop fighting nicotine alternative products and start supporting them as the key to a smoke-free future. WHO's false claims fuel a deadly epidemic of misconceptions. Smokers deserve the truth: vaping is significantly less harmful than smoking. Accurate knowledge could save millions of lives."

Support from British Public Health Authorities

This position is supported by recent research and statements from public health authorities such as the UK's National Health Service, which has published a guide on "Myths and Facts about Vaping," debunking important misconceptions about vaping to help smokers access high-quality information.

Consequences of WHO Misinformation

However, misinformation from influential organizations like WHO perpetuates false beliefs, hindering smokers' access to vital alternatives.

WVA Demonstration in Geneva

Furthermore, WVA is organizing a demonstration outside the WHO headquarters on World Vape Day in Geneva.

Objectives of WVA Demonstration

This demonstration aims to compel WHO to finally listen to vapers and recognize the scientific evidence supporting vaping, nicotine pouches, and similar products as valid harm reduction tools.